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“It is clear that the gap between the AMPTP and SAG-AFTRA is too great, and conversations are no longer moving us in a productive direction,” an AMPTP statement said late Wednesday. The two sides had been meeting intermittently since Oct. 2 after SAG-AFTRA called a strike in July.
Studio executives and AMPTP representatives said they offered protections that would require actors to consent before their likeness is used or altered by AI-generated digital reproductions. At a Bloomberg event Thursday, Netflix co-chief executive Ted Sarandos said that studios also offered actors a success-based bonus program but that the union countered with an unworkable demand for “basically a levy on [streaming] subscribers.”
Duncan Crabtree-Ireland, SAG-AFTRA’s chief negotiator, disagreed. “What it actually is, is a payment … to our members based on viewership and subscribers — like the payment to the [guild] writers on their success bonus, based on viewership and subscribers,” he said Thursday.
The performers union accused the AMPTP of using “bully tactics” in a statement to members Thursday, claiming that studio executives had mischaracterized the status of the talks to put pressure on union negotiators.
SAG-AFTRA said studios want to “demand ‘consent’ on the first day of employment for use of a performer’s digital replica for an entire cinematic universe (or any franchise project).”
“These companies refuse to protect performers from being replaced by AI, they refuse to increase your wages to keep up with inflation, and they refuse to share a tiny portion of the immense revenue YOUR work generates for them,” the SAG-AFTRA negotiating committee said in the statement.
Another main point of contention has been SAG-AFTRA’s revenue-sharing proposal, which would have added to actors’ pay based on how much revenue is generated when viewers stream their projects.
“Our [SAG-AFTRA] committee decided, in an attempt to move the negotiations forward, that we would make a change to our proposal and take away the revenue attachment, and base it on subscriber viewership like they wanted,” Crabtree-Ireland said.
The AMPTP called the updated proposal an “untenable economic burden,” but SAG-AFTRA has said studios overstated the cost of the proposal, rejected it and refused to counter.
Additionally, the parties have been unable to agree on general wage increases and residuals — royalty payments for Hollywood workers — for high-budget streaming productions.
Actors have been on strike since July 14, when they joined their writer counterparts in picketing major studios such as Netflix and Paramount. SAG-AFTRA and the AMPTP returned to the negotiating table this month, a few days after studios reached a deal with the Writers Guild of America that has since been finalized.
Crabtree-Ireland said he found the suspended negotiations to be “incredibly disappointing and frustrating, because the only way we can all move forward is if we’re talking to each other.”
At the Bloomberg event, Sarandos said he had hoped for a quicker resolution to the actors strike but remained confident one would be reached.
“As long as we have steady, progressive talks, it makes sense,” he said. “But what happened last night was not steady or progressive.”
Erica Werner and Michael Cavna contributed to this report, which has been updated.
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